What is Communication?
- Not telling, but being heard
- Not informing, but engaging
- Not broadcasting, but interacting
What is Church?
- The people not the building
- A cross generational community
- The most complicated of organisations
Who do you want to communicate with?
- The church community / congregation
- Anyone who is connected with the church
- Everyone living in the area around the church
- Absolutely any one who is interested to hear from us
How to communicate within the church
- Realise that communicating within the church is a ministry
- Put in the time, it is a conversation with many people and that takes a lot of effort
- Encourage everyone in the church to be part of the communication – they have networks
- Make the communication relevant for each generation
How to communicate outside the church
- This is mission and evangelism, own that
- Give information about what you offer and how to join
- Share the good news about what you are doing and planning
- Get everyone in the church involved and sharing the communication
- Build networks of sharing communication to broaden the breadth and depth of reach
- Use a range of communication to reach the different generations
Communicate to every generation
When working with Traditionalists (born before 1945):
- Use formal greetings and salutations: Mr. or Mrs.
- Ask them how they want to be addressed.
- Respect their experience and acknowledge it in front of other team members.
- Give feedback face to face.
- Include them in groups that have a defined hierarchy, even if they are not the lead.
When working with Baby Boomers (born 1946 – 1964):
- Involve them in group decisions.
- Communicate with them more often.
- They thirst for reporting on progress and status.
- Greetings can be less formal and more relaxed than Traditionalists.
- Recognize their titles and status in the group.
- Remember, they are extremely competitive.
When working with Generation X (born 1965 – 1982):
- When communicating the “what,” remember the “why.”
- They like to be abreast of the bigger picture.
- Let them know you care about how the job affects them and their family.
- Communicate with them less often.
- They do not need to be micromanaged.
- Give them the result you want, and let them determine the best course of action.
- No long meetings or lengthy communications late in the day (especially Fridays).
- They get anxious when they believe work is cutting into family time.
When working with Millennials (born 1983 – 2000):
- Communicate in small bits of information.
- They are used to conversing in sound bites.
- Communicate often, but not face to face if possible.
- Use e-mail or text messaging or even messaging.
- Reinforce positive performance and/or behaviours.
- When communicating the “what,” don’t be as focused on the “why.”
- Concentrate on results.
Methods of Communication
T – traditionalists B – Baby Boomers
X – Gen X M – Millennials
- Announcements (T, B)
- Sunday sheet (T, B)
- Church calendar (T, B)
- Notice board (T, B)
- Sandwich boards (T)
- Newsletters (T, B, X)
- Posters and fliers (T, B, X)
- Word of Mouth (B, X)
- PowerPoint slides in church (B, X)
- Website (B, X)
- Emails (B, X, M)
- Blog (B, X, M)
- Facebook (B, X, M)
- Twitter (X, M)
- Instagram (X, M)
- Snapchat / Whats App / Text Message (M)
- Videos (M)
- Personal Invitation (T, B, X, M)